If recent comments are anything to go by, then an all-digital future is pretty much a certainty, and EA intends to adopt the format in the near future.
EA Games president Frank Gibeau says, “We have a clear line of sight on it and we’re excited about it. Retail is a great channel for us. We have great relationships with our partners there. At the same time, the ultimate relationship is the connection that we have with the gamer.
If the gamer wants to get the game through a digital download and that’s the best way for them to get it, that’s what we’re going to do. It has a lot of enhancements for our business. It allows us to keep more that we make. It allows us to do some really interesting things from a service level standpoint; we can be a lot more personalized with what we’re doing.
For us, the fastest growing segment of our business is clearly digital and clearly digital services and ultimately Electronic Arts, at some point in the future… we’re going to be a 100 percent digital company, period. It’s going to be there some day. It’s inevitable.”
How do you feel about an all-digital future? Is the convenience of never having to leave your home something you crave, or do you love the feel and smell of having a physical product in your hands?
source | gamespot
