Sony has officially nixed any rumors on a PS Vita price in the near future. This comes in the face of decent, but not strong sales, a point that has been acknowledged by CEO Kaz Hirai. 
 
Sony Worldwide Studios president Shuhei Yoshida said, when asked whether or not it was too soon for a price cut: “Oh, absolutely. From the value for money standpoint, we think we have a good price for what the system is. And our priority is to achieve the potential through more games and services.
 
Of course people who are looking to buy are also talking about the price of PS Vita, especially when they have to buy a memory card as well.
 
That’s something we have to spend time to cost reduce and address in the future. But now, our laser focus is to increase the content and to realise the potential of the system.”
 
Kaz Hirai mentioned that the VIta had a “good start” but “software and services must be strengthened” if Sony intends to meet its sales goal of 10 million Vitas for the current year.
 
SOURCE | EUROGAMER