This week marks the start of Bioware’s marketing campaign to launch early copies of Mass Effect 3 into space for their die-hard fans to track and capture. Though the idea is simple, you may need a few tools to get the job done. 
 
The first launch of the marketing campaign was in San Fransico and after an amazing flight, the copies of Mass Effect 3 ended up in a tree about 150 feet off the ground (shown on the right). This led to to fans scouring the area to find tools and equipment to get the early copies from their lofty nest.
 
This led to a series of hilarious tweets, courtesy of the official Mass Effect twitter page, of fans and employees desperately trying to unlodge the precious payload. At the time of this article, the copies of the game were still up ”for the birds”.
 
In hopes of helping future contestants, we would like to provide the following suggestions.
 
Survival-Hunting Gear

1. Mobile device for tracking the GPS on the go: You can follow the path of the games by monitoring the Mass Effect 3 website. Make sure your device is compatible with the site so that you can track it.
2. Rope: The first group probably didn’t think of high trees, without any low-limbs, when they set off in their caravans and dirt-bikes, don’t make the same mistake. A hook-blade will also work.
3. Food: This has already been a 4hr adventure for the teams that are in the field, do not plan on celebrating at IHOP after the event, bring food.
4. Underwater gear: Depending on the time of day and altitude, the wind over such areas like New York and London can lead the balloon into the murky depths of the ocean or bay. Be prepared with the appropriate water-survival gear to be the first to get your copy. This includes; mask or goggles, wet-weather gear (it’s going to be about 40 degrees in that ocean) and if you have them….flippers.
5. Communication: Walkie-talkies might be ancient, but be prepared to split-up in case the GPS is not as accurate as you may hope. Cell-phone reception in areas like Las Vegas can be spotty at times and you can cover more tree-tops and lake-beds if you can separate and double your efforts.
6. Booze: Congratulations on getting your copy, be the good-winners and supply cheap champagne for the others that have to cry on the way home (those that are legal drinking age of course).

 
You can check out the future dates and times of launch by visiting the Mass Effect 3 webpage below. We wish you luck in your journey.
 
source | masseffect