A new PS3 version update for ‘Battlefield 3′ allows gamers the opportunity to rent private servers to modify game settings. 
 
The update adds a “Rent a Server’ option in the game’s menu. You can do so starting at $1.49 a day to $64.99 for up to 90 days. This will allow you to control a number of options including; modes, maps settings and more.
 
Also in the new update, players that own the ‘Back to Karkland’ DLC will have to re-download it in order to patch it correctly.
 
EA and DICE had this to say on the official Battlelog:

Starting today, you can rent your own Battlefield 3 server on PS3! This option is available from the “RENT A SERVER” menu and gives you a lot of exciting new options that the community has been asking for.
 
Having your own server gives you the power to create your personal gaming experience. You can either tweak every setting or choose a preset configuration and publish your server in just a few seconds.
 
What maps and modes do you want to play? Do you want to show the mini map or not? Do you want to turn off HUD elements and tweak respawn times and tickets? You can rent your server for 1, 7, 30, or 90 days starting today. Customize your server by giving it a name, description and custom logo.
 
Please note that in order to provide a robust and stable experience, we will be rolling out this functionality incrementally throughout the following week. This means we will have limited availability today, ramping up towards maximum capability in about one week’s time. If you try and rent a server and the option is grayed out, it means we are currently at peak capacity. If so, please try again later, as we will ramp up capacity every day.

source | battlelog